Name for new Porsche SUV is Macan
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart’s new sports car in the SUV segment has been given the name Macan. The name Macan is derived from the Indonesian word for
tiger and combines suppleness, power, fascination and dynamics – core characteristics
of the new off-road car.
“The Macan combines all sports car characteristics
with the benefits of a SUV and is a genuine Porsche”, said Bernhard Maier,
Executive Vice President Sales and Marketing of Porsche AG. “The name of a new
Porsche has to fit with the brand, sound good in very many languages and
dialects and evoke positive associations.”
As the fifth Porsche model line, the Macan is a central plank of Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne. The SUV will start coming off the production lines in Leipzig in 2013. To that end, the site in this city in Saxony is being expanded into a fully-fledged production plant including body assembly line and paint shop – with 500 million euro of investment one of the biggest building projects in
Porsche’s corporate history. In the medium-term, the sports car manufacturer
will be creating more than 1,000 new jobs here.
Word names at Porsche have a concrete connection
with the corresponding model and its characteristics: the name Boxster
describes the combination of boxer engine and roadster, Cayenne stands for
sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran
Tourismo, capable also of winning the Carrera Panamericana long-distance race.
For those interested in putting their name on the list to be one of the first to get one, please submit your information below or call: 1-800-571-4979
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